How it all started

Hi there!

I’m Hillary Wen, poet, political essayist, entrepreneur, and creator of The Equilibrium Journal. 

The idea for The Equilibrium Journal started a few years ago when I was building my first company, When Toys Age. At the time, I was using productivity journals everyday to stay on top of all my work and personal goals. After a while, I noticed that I was beginning to measure my success in life by my daily productivity. No matter how focused or productive I was, I didn’t feel complete at the end of the day. There was so much more that I wanted in my days. That led me to the realization that kickstarted The Equilibrium Journal—

What I realized was that the framework we look at everyday becomes the mindset we live and measure our lives by. By using a productivity journal everyday, I was priming, tracking, and reinforcing productivity everyday. That became the mindset that I walked in and out of each day with, and ultimately, how I measured my success.

After this realization, I started incorporating health and creativity journals to stay balanced. That worked for a while, but it was a lot to manage. What I needed was one framework that I could build to fit my day. The market was saturated with productivity, creativity, health, and happiness journal, but not one that offered a complete, holistic perspective of each day. Not one flexible enough to support all the things I wanted out of my life.

I was determined to design a framework that helped each user to align their lives in one place and optimize each day according to their priorities — a framework so adaptable that it could tailor to each person’s unique journey. And most importantly, it had to support each user’s growth and encourage the user to continuously find new ways to add value to their lives. After over 2 years of researching, designing, testing, and using virtually every journal on the market, the framework for The Equilibrium Journal was finally created!

I knew deep in my soul that The Equilibrium Framework was just the very beginning, and that it had the capacity to drastically elevate our mindset and how we approach and measure our lives. My hope is that through The Equilibrium Journal, we can pave the way for our generation to collectively design more holistic, aligned, and growth-oriented lives and organizations.

Hillary Wen
Founder, The Equilibrium Journal


Live by design, not default.

We’re on a mission to make life design accessible to all — to empower a generation to take control of their own lives and organizations, to optimize each day, and to grow and experiment collectively alongside each other.

Equilibrium isn’t our work life, it’s our life’s work.


— Our Why
The Equilibrium Journal Team

OUR STORY

The Equilibrium Journal is a When Toys Age project, founded by poet, entrepreneur, and thought leader, Hillary Wen. She started designing The Equilibrium Journal in 2017 after her breakthrough realization about how journals impact our daily mindset and the way we approach and measure our lives. Learn more about her story here!

OUR JOURNALS

Life design is not an abstraction, but a framework, journey, and a mindset. At its very core, The Equilibrium Journal is a symbol of our universal journey to finding our own Equilibrium. It is the ultimate guide to help you design, live, and grow your most inspired life. Learn more about The Equilibrium Journal here.

OUR INITIATIVES

We believe in leaving the world better than we found it, and are dedicated to making a difference through everything we touch—from the lives of every journal user to our greater initiatives. The Equilibrium Journal is just the beginning. We hope that through The Equilibrium Journal, we can pave the way for our generation to collectively design more holistic, aligned, and growth-oriented lives and organizations. Equilibrium isn’t our work life, it’s our life’s work.

Our Journey To Equilibrium

  • 2017
    The Equilibrium Framework

    Hillary first designed The Equilibrium Framework after her breakthrough realization about how the structure of our journals impact our daily mindset and the way we approach and measure our lives
  • 2018
    The Equilibrium Roadmap

    While testing the framework, Hillary spent over a year coaching and developing The Triple Alignment Model, which is now the foundation of The Equilibrium Roadmap
  • 2019
    The Equilibrium Journal

    After 2 years of researching, designing, and testing, The Equilibrium Journal was finally created, kickstarting our mission to make life design accessible to anyone seeking it
  • 2020
    The Equilibrium Index

    We later developed The Equilibrium Index, launching our research initiative to connect the idea of Equilibrium to mental health & wellness research
  • 2021
    The Equilibrium Collective

    Today, we’re reimagining the future of the coaching industry, streamlining best practices and standard procedures, improving the way clients and coaches interact, and strengthening the credibility of our industry as a whole

What Equilibrium Means To Us​

We believe that equilibrium is a universal journey—that life is a journey of discovering our own unique definition of equilibrium, and of building it one day at a time into our daily lives. To us, equilibrium is a world where we all show up every day with the confidence and inspiration to live and grow the life we know is possible for us.

We exist to find equilibrium within ourselves, and to build a world of Equilibrium from the inside out.

What Equilibrium Means To You

Your life is about discovering what Equilibrium means for you, and building it one day at a time.